23 Januar 2011

Fashion, Ecology, Sustainability: Humanity in Fashion Award

Last year hessnatur put the Humanity in Fashion Award to tender. They want to support up-and-coming designers and to sustain the aliance of fashion design with ecological and humane production conditions.The winner is promised to get a contract about the realisation of a collection for hessnatur and will get a support amount of 25.000 Euros.
During the Berlin Fashion Week they announced the three finalists, who were Janosch Mallwitz, Julia Knüpfer und Anja Umann. They and their collections are presented in the following video in German.


The winner was and still is Janosch Mallwitz (26) from Berlin. He just finished university and took part because he likes the idea of sustainability in fashion. While establishing his label "LAST", he wants to produce enhanced under fair production conditions and with ecological fabric.
His collection is called "graduation", it's about youth culture and the point where one chapter is closing and the next starts to open. There are a lot of references to pop culture and american high school, as you can see in the use of the sport numbers or the shoes, which are inspired by Grunge. He says that it ranges between smooth and edgy, but also between optimism and pessimism.

The collection seems to be of good quality and interesting textures. The zipping details are awaking the feeling of transition, which is enhanced by layering.
In my opinion he and his work really deserve to get the price, just next time, he could use more colour.
He doesn't seem to have a website, but you can find all pictures of the collection on runway passport and pictures of an installation, which was part of the competition in the palazzo italiano, on the hessnatur blog. There you can also find the two other installations.

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