08 September 2009

Ad Hunting


Maybe I am advert crazy...
but I do love this ad, too.
I also saw it in the "W", which brought me my sister from her trip to NYC by the way, and I like the different interpretation of the white shirt.
Apropos, the ad is from banana republic.
What do you say?

(source: fabsugar.com)


I saw a similar ad in the September issue of "W". I think it's an example of a very good ad for a collection.
You can see different pieces of the collection worn by different models, so you can have a vast overview of the collection.
Personally, I would have taking a picture, in which there would be more space over the heads, but I like it, how it was taken with more space under the feet, because the label "DKNY" is better placed under the models.
What do you think?

Besides I like this collection, because it is wearable and chic and the pieces seems to be versatile.

But I like the other ad I saw first more, because more green pieces are shown. Hopefully I will show it to you soon.

(source: foryouandmemakethree.blogspot.com)

02 September 2009

Adi Dassler: ADIDAS

After the First World War, the sports-obsessed German Adi Dassler started designing tracks shoes out of 'found' materials. While making them he followed three basic rules: He wanted to produce shoes, which meets optimally the requirements of sport, the athlete should be protected from injuries and the product should be really sustainable.
Come the mid-'20s he was sticking spikes through the soles of his shoes to improve grip and by 1948 Dassler had come up with the idea of splicing his first name and surname together forming the brand name known today: ADIDAS.
In 1949 Adidas registered their distinctive triple-striped logo, and when the Adidas-wearing German team smashed their winning goal to the back of Hungary's net in the 1954 World Cup final, the brand's legend was secured.
For a while the brand's profile was lowered, until being resurrected by music fans in the early '80s who imitated the dress of their pop idols "The Stone Roses" and "The Happy Mondays".
"The Gazelle" became an object of lust when Madonna lounged on a chaise lounge in this video, prompting Camden Market to start a bidding war on the then rare product.
Today Michael Michalsky is global creative director of Adidas.