Opening Ceremony Presents:
in a film by
Director of Photography:
Make up & Hair:
HUGO VAN VILLARD &
Mix & Sound Design:
Actually, I don't know why I like to look at those small films, which are just made to promote the seasons` collections.
Somehow they are art, but on the other side not. That's why I like to look at them, but not to watch them. There is always a little voice in my head telling me, that those films are weird, because they want to be artistic, but they are commercial so most of the time they feel strongly artificial to me.
This one feels (not much but) a bit different. The idea of teleporting is not a new one and I don't know how it makes sense that you change your clothes while doing it, but in a weird way it is interesting. Besides you can see the (already styled) clothes very good and you also have some time to take them in, which those films should be all about, shouldn't they?
That's my last point of critic: A lot of films won't show the clothes right, so you can't really look at them or you just see a tiny fraction of them or the whole collection.
All in all it won't hurt watching them, but sometimes it feels like a real waste of time.
Nevertheless have a look at that genre of films yourself, enjoy them and write me your opinion, I am really interested in other thoughts.