Sorry, if the headline doesn't make any sense, but I like the alliteration.
As you may know adidas launched an "Urban Art Guide" with which you have can search streetart objects in berlin via iPhone, it's like a mobile streetartguide. On the launch's date they hide 60 adidas shoes on 60 streetart objects (60 because it's adidas' 60th anniversary this year) to be found by people using the guide.
But adidas didn't asked streetartartist for permission or if they want their artworks to be shown in this guide. So they get together and tried to find many shoes on launch's day. They modified the shoes with paintings etc. to sell them by auction on 14.04.2009, Galerie Superplan, Gärtnerstr. 33a, Friedrichshain, S Warschauer Straße, www.superplan.net. The avails of the auction will be donated to "real" streetart projects.
My question is:
Why do such brands always have to abuse subcultures to gain a more popular and "cooler" image?
It is kind of in fashion to use streetart to sell products and that's sad!