Adidas Ecological Collection

Adidas is one of my favourite sports labels. Even if I don't own a lot of clothes from them. But that could change in the future, because they engaged themselves to Greanpeace to stop using dangerous chemicals, while fabricating their clothes, till the year 2020. That's why they launched their new eco collection in classical Adidas style. You will be able to buy track suits and t shirts made of 100% organic cotton and recycled polyester via OTTO.

Steffi Graf is the face of the campaign, as you can see in the promotion video (it's in German).

(pictures and information taken from utopia.de)

Look: Who's Got A New Jacket?

 Because he obviously doesn't want to participate here anymore, I have to do the writing.

This jacket is from adidas bought via Peek&Cloppenburg and it is really warm. I think he loves it.

Tee for Tuesday: Tetris

ADIDAS
Tetris: Ein Klassiker
Adidas: Die Marke
Zusammen: Das Einzige, das Wahre: das einzig wahre T-shirt!

Neulich war ich einkaufen am Ku'damm mit meiner Schwester und ihrem Vater
und da gingen wir in ein Geschäft genannt Peek&Cloppenburg und da sah ich es: DAS T-Shirt!
Doch anstatt es zu kaufen, schreibe ich nur einen Artikel darüber, denn die ultimative Fusion eines gigantischen Spieles mit der wundervollsten (zumindest eine der wundervollsten) Sportmodemarke der Welt, hat mir zutiefst imponiert und mich sogar vergessen lassen es zu kaufen oder auch nur anzuprobieren, aber sobald ich wieder flüssig bin (oder der Weihnachtsmann) werde ich das T-Shirt besitzen und nie wieder ausziehen.
Es ist übrigens auch in anderen Farbe erhältlich.
Hier die näheren Details:

• Front-Print mit Trefoil-Logo
• elastische Qualität
• Pflegehinweise: 30° Maschinenwäsche, nicht Trockner geeignet
• Passform: normal
• Modelllänge: 72 cm in Größe M
• Material Oberstoff: 100% Baumwolle

So und nun eine beste Nacht und einen fröhlichen Nicht-Geburtstag euch allen (außer denen die Geburtstag haben, die haben Pech(und Geburtstag)), denn Nicht-Geburtstag hat man nicht alle Tage!
Cain!!!

Adi Dassler: ADIDAS

After the First World War, the sports-obsessed German Adi Dassler started designing tracks shoes out of 'found' materials. While making them he followed three basic rules: He wanted to produce shoes, which meets optimally the requirements of sport, the athlete should be protected from injuries and the product should be really sustainable.
Come the mid-'20s he was sticking spikes through the soles of his shoes to improve grip and by 1948 Dassler had come up with the idea of splicing his first name and surname together forming the brand name known today: ADIDAS.
In 1949 Adidas registered their distinctive triple-striped logo, and when the Adidas-wearing German team smashed their winning goal to the back of Hungary's net in the 1954 World Cup final, the brand's legend was secured.
For a while the brand's profile was lowered, until being resurrected by music fans in the early '80s who imitated the dress of their pop idols "The Stone Roses" and "The Happy Mondays".
"The Gazelle" became an object of lust when Madonna lounged on a chaise lounge in this video, prompting Camden Market to start a bidding war on the then rare product.
Today Michael Michalsky is global creative director of Adidas.

Adidas Advertising Abuse

Sorry, if the headline doesn't make any sense, but I like the alliteration.

As you may know adidas launched an "Urban Art Guide" with which you have can search streetart objects in berlin via iPhone, it's like a mobile streetartguide. On the launch's date they hide 60 adidas shoes on 60 streetart objects (60 because it's adidas' 60th anniversary this year) to be found by people using the guide.
But adidas didn't asked streetartartist for permission or if they want their artworks to be shown in this guide. So they get together and tried to find many shoes on launch's day. They modified the shoes with paintings etc. to sell them by auction on 14.04.2009, Galerie Superplan, Gärtnerstr. 33a, Friedrichshain, S Warschauer Straße, www.superplan.net. The avails of the auction will be donated to "real" streetart projects.

My question is:
Why do such brands always have to abuse subcultures to gain a more popular and "cooler" image?
It is kind of in fashion to use streetart to sell products and that's sad!

(source: superlan.net)

Adidas Shoper = Trend!?

Remember as I wondered about the adidas shopper some time ago?

I found out, that you don't get them for free as a shopping bag in normal adidas stores. So I bought the pink one in a Hip Hop store behind the Europacenter for 3€.

Today I received an e-mail, which says that you get one bag for free, if you order something from adidas. I think it's a funny coincidence and would be a great idea, if it wasn't an online shop, which presents them to their costumers.But one thing is clear. These bags get more and more attention and I think it will end as a trend item like wearing allstars or vans. The german youth is predictable sometimes. =D

(source: frontlineshop.com)